The field of marketing is open to all. Though no formal educational qualification is required, most organizations prefer graduates especially with MBA degree as their marketing executives.
Most Business schools teach sales and marketing management as a part of the MBA curriculum. Graduates in any discipline can apply for the two year MBA programme with specialization in marketing. Admission is based on written examination followed by group discussion and personal interview. CAT, MAT, XAT, JMET, ATMA are some of the management entrance test conducted by the institutes like Indian Institute of Management (IIM), All India Management Aptitude Testing Service (AIMATS), New Delhi, Xavier Labor Research Institute, Jamshedpur (XLRI), Indian Institute of Technology (IIT) and Association of Indian Management Schools (AIMS).
Even though these exams are conducted by the respective institute for their admission, its scores are widely accepted by many of the Indian Business Schools. MAT exams are conducted 4 times a year while all the others are held once in a year. Certain other Business schools and universities conduct their own entrance test and some of these include National Management Aptitude Test (NMAT), Symbiosis National Aptitude (SNAP) Test, Open Management Admission Test (OPENMAT) by Indira Gandhi National Open University (IGNOU), Written Admission Test (WAT), IBSAT, CEMAT etc. All these exams follow the same syllabus and students can attempt 2 or 3 of these tests, so that they can apply to multiple institutes. Some institutes offer executive MBA programme in Sales and Marketing which require a certain years of experience.
Besides MBA programmes, BBA (Bachelor in Business Administration) or BBM (Bachelor in Business Management) degree holders can also have openings in the field of marketing. The diploma course, PGDMCM (Post Graduate Diploma in Marketing Communication Management) also make the students professionally qualified in the fields of marketing, advertising, Entertainment, Brand management etc.
Accounting principles, business laws, buyer behavior, economics, human motivation and behavior, statistics, principles of marketing, marketing research, production management, psychology are some of the subjects taught for marketing management courses.
For a successful career in the field of sales and marketing certain personal skills are needed. Understanding the product well is the major thing one should look into when he enters the field of marketing. One should be very tactful when dealing with clients and be patient and possess keen business expertise. Good communication skills, leadership quality, ability to motivate and work as part of a team, ability to understand and solve problems are the needed attributes. Quick thinking and the ability to come up with new ideas are advantageous. Meeting the target is a big criterion and for that time management is very essential. A marketing manager must be self confident and always be updated with the current affairs and be familiar with advertising and merchandising techniques. Working for long hours under hectic work pressure is not a new thing in this profession. Sometimes the job of a marketing manager demands lot of travelling is prepared for that. Good computer knowledge especially in softwares like Excel and Power Point is an added advantage for this profession.
1. Acharya Nagarjuna University Centre for Distance Education, Nagarjuna nagar (Andhra Pradesh)
Centre for Distance Education, Acharya Nagarjuna University , Nagarjuna nagar (Guntur Dist.) - 522510
2. Annamalai University Directorate of Distance Education, Annamalai Nagar (Tamil Nadu)
The Director, P.O Box no: 4, Directorate of Distance Education, Annamalai University , Annamalai Nagar (Cuddalore Dist.) - 608002
3. Jiwaji University Institute of Distance Education, Gwalior (Madhya Pradesh)
The Registrar, Institute of Distance Education, Jiwaji University , Gwalior (Gwalior Dist.) - 474011
4. Guru Nanak Dev University, Amritsar (Punjab)
P.R.O. Office , Amritsar (Amritsar Dist.) - 143005
5. Atharva Institute of Management Studies, Mumbai (Maharashtra)
Atharva Education Trust,Atharva Educational Complex,Malad Marve Road, Charkop Naka,Malad(W) , Mumbai (Mumbai Dist.) - 400095
6. Audyogik Shikshan Mandals Institute of Business Management and Research (I.B.M.R.), Pune (Maharashtra)
MIDC, Block C, Chinchwad , Pune (Pune Dist.) - 411019
7. Chetanas R.K. (Ramprasad Khandelwal) Institute of Management and Research, Mumbai (Maharashtra)
Survey No. 341, Govt. Colony, Bandra - East , Mumbai (Mumbai Dist.) - 400051
8. Gokhale Education Societys J.D.C. Bytco Institute of Management Studies and Research, Nashik (Maharashtra)
Kulkarni Vidyamandir, College Road , Nashik (Nashik Dist.) - 422005
9. IES Management College And Research Centre, Bandra (W) (Maharashtra)
Vishwakarma M.D. Lotlikar Vidya Sankul,Opp. Lilavati Hospital, Bandra Reclamation , Bandra (W) (Mumbai Dist.) - 400 050
10. International Institute of Management Science, Pune (Maharashtra)
Kasarsai Road, Near Hinjewadi IT Park , Pune (Pune Dist.) - 411033
11. Jamnalal Bajaj Institute of Management Studies (J.B.I.M.S.), Mumbai (Maharashtra)
Dadabhai Naoraji House, 164, Backbay Reclamation, Road 3 , Mumbai (Mumbai Dist.) - 400020
12. Suryadatta Institute of Management and Information Research (S.I.M.I.R.), Pune (Maharashtra)
2074, Sadashiv Peth, Vijayanagar Colony , Pune (Pune Dist.) - 411030