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Rural Management
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Introduction

Rural development has always been the prime focus of our government since independence. All five years plans were focused towards the special benefit of the rural community. Some of the objectives have been achieved and others have failed but the effort for further development has not ceased. One of the most notable examples is the Operation Flood. An operation started by the Dairy Development Board, the concept was high production of milk and dairy products. The scheme was very successful in Punjab, Haryana, Gujarat, Madhya Pradesh and the production of milk and milk-based products jumped exponentially. Further the products were exported yielding high return of foreign exchange. India is a country of villages and farmers. Most of its population lives in villages and rural areas. As the rural population is economically backward, it is the duty of educated masses especially the qualified professionals in rural management to assist the villagers in their process of development so that the whole nation could achieve progress and prosperity. So, for all those are deeply concerned about the nations development, a career in rural management can help them fulfill their desire.

Yet another breakthrough was the Green Revolution, which coincided with unprecedented crop and vegetable production in the country. Again the northern states took the lead and produced maximum yield and earning for the country. The import of food grains was reduced one-fourth thus saving a lot of money for the country. Today, as India is marching forward to become a developed and prosperous nation in the world, the role of rural managers has become vital to bring about substantial changes in the livelihood of crores of rural poor. A rural management professional can work independently or under any NGO to carry out the work assigned to him/her. For generation of necessary skills, he/she has to undertake a diploma or degree course in rural management offered by several management institutes in the country.

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