NCERT Solutions for Class 12 Entrepreneurship Enterprise Marketing

NCERT Solutions for Class 12 Entrepreneurship Enterprise Marketing

NCERT Solutions for Class 12 Entrepreneurship Enterprise Marketing is designed and prepared by the best teachers across India. All the important topics are covered in the exercises and each answer comes with a detailed explanation to help students understand concepts better. These NCERT solutions play a crucial role in your preparation for all exams conducted by the CBSE, including the JEE.

NCERT TEXTBOOK QUESTIONS SOLVED

Ans. "Establishing short or long term objectives, usually incorporating deadlines and quantifiable measures."

Ans. Marketing strategy is defined by David Aaker as "A process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage."

Ans. The 4Ps that make up a typical marketing mix are — Price, Product, Promotion and Place

Ans. Producer-customer, Direct channel or zero level is the shortest channel of distribution.

Ans. Components of successful sales strategy are creating an effective sales strategy requires market knowledge, awareness of competitor activities, awareness of current trends and detailed business analysis.

Ans. "Branding" is a process, a tool, a strategy, an orientation whereby a name, a sign, or a symbol etc. is given to a product by the entrepreneur so as to differentiate his/her product from the rival products.

Ans. Logo is important for a company as it imparts a distinct identity to entrepreneur’s own brand

Ans. Taglines are simple but powerful messages that help to communicate an enterprise’s goals, mission, distinct qualities and so much more. Balsara Hygiene products, launched their ‘Promise toothpaste in 1978 and took an aggressive stand against its competitors. It then secured the second highest market share. It was due to the tagline "The unique toothpaste with time-tested clove-oil."

Ans. Processes and materials employed to contain, handle, protect, or transport any commodity. Packaging is done to attract attention, assist in promotion, provide machine identification (barcodes, etc.), impart essential or additional information, etc.

Ans. It is the display of information about a product on its container, packaging, or the product itself.

Ans. Advertising is a paid form of communication designed to attract or persuade potential customers to choose the product or service over that of a competitor.

Ans. Negotiation is a process where two or more parties with different needs and goals discuss an issue to find a mutually common and acceptable solution.

Ans. CRM is the abbreviation for customer relationship management.

Ans. We can conclude that a business has failed when it does not generate adequate cash flow to meet expenses

Ans. ATL refers to above the line which targets mass audience and aims at establishing brand identity.

Ans. BTL refers to Below the line which targets identified small groups and aimed at leading to an actual sale.

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